Every feature you ship gets a video.

Launch Loop, by Schmidt Scales. Short product videos made from your real UI, ready in 48 hours, and updated within 48 hours whenever your product changes. We make the first one before you pay.

Book a 20-minute call

Opens a 20-minute slot on Cal.com. US Central Time.

Sample videos

How it works

You send the featureA link, a staging login and two lines on what it does. Ten minutes of your time.
We make the videoWe script it, animate your real UI and deliver the first cut in 48 hours.
Your UI changesWe update your videos within 48 hours. It's included.

Who it's for

Software and AI startups shipping every week
Teams of 10 to 50 without a motion designer
Founders who are tired of teaching agencies their product

Who it's not for

Teams who want a filmed brand commercial with actors
Companies with an in-house video team

What you get

Feature videos of 15 to 30 seconds: your real UI animated in code, with on-screen text and music. First cut in 48 business hours from an approved brief.
Launch videos of 45 to 60 seconds for a big release, a funding round or Product Hunt. First cut in 5 business days.
Cutdowns of 6 to 15 seconds with every video, in 9:16, 1:1 and 16:9, plus a silent version for ads.
Two rounds of revisions per video.
Never stale: when a screen in a delivered video changes, we update the video with your new UI within 48 hours. It doesn't count as a new video.

Not included

Filming people or actors
A professional voice actor. Videos use music and text, or an AI voice if you ask for one
Ad spend, or posting to your accounts

Pricing

Loop

$2,500per month

Unlimited feature videos, one active request at a time. In practice that's 4 to 6 a month
One launch video a month
Updates within 48 hours when your UI changes
Month to month. Cancel before your next billing date

Book a 20-minute call

5 Loop clients at a time.

Want to try first? Start with one launch video, $1,500.

If you move to the Loop within 7 days of getting it, the $1,500 comes off your first month.

Guarantee

Pilot

If after two script versions you don't like the direction, you get a full refund.

Loop

If a feature video takes longer than 48 business hours from an approved brief, your next video that month is free. Cancel anytime before your next billing date.

It doesn't cover sales results, which depend on your product and where you post, or delays from access or feedback that doesn't arrive.

Questions

We do it in-house.

48 hours sounds too fast to be good.

Our product is complex.

Videos go stale when our UI changes.

Why do you cost less than an agency?

You're one person.

Can we just buy one video?

Is there a bigger plan?

Book a 20-minute call

We'll talk about how often you ship, who makes your videos today and what they cost you. If it fits, you start with the pilot or go straight to the Loop.

Book a 20-minute call

Opens a 20-minute slot on Cal.com. US Central Time.